Sarmah, SidharthSidharthSarmahDatta, DilipDilipDatta2025-08-312025-08-312021-01-01[9789811598289]10.1007/978-981-15-9829-6_82-s2.0-85104891069https://d8.irins.org/handle/IITG2025/25606Many companies emphasize on developing new products by adding or removing specific features from existing products according to customers’ demands or priorities. In this paper, an optimization-based procedure is proposed to depict how efficiently the same can be performed by conducting surveys among probable customers. This proposed optimization method is capable of solving selection-based problems in consent with customers’ priority and is aptly termed as the Product Priority Problem (PPP). Limiting the selection of features based upon their integrity and dis-integrity, maximization of customers’ satisfaction and minimization of a product’s price is considered as two conflicting objective functions to lead to a set of trade-off solutions that can be adopted by a company for new products to be developed.falseCombinatorial optimization | Customer survey | Multi-objective optimization | Product developmentConference Paper21903026101-11420210cpBook Series0