Agnihotri, HarshaHarshaAgnihotriPalakollu, VeerabhadraVeerabhadraPalakolluKanvah, SriramSriramKanvah2025-08-302025-08-302014-11-0110.1016/j.jphotochem.2014.07.0192-s2.0-84906238558https://d8.irins.org/handle/IITG2025/21230A series of p-nitro substituted trans-diphenylbutadienes is synthesized and their photophysical and photochemical properties are investigated. All the dienes have a very low quantum yield of fluorescence but exhibit remarkable solvatochromic emission shifts attributed to twisted intramolecular charge transfer. Photochemical irradiation of simple p-nitro substituted diphenylbutadienes reveals inefficient or no detectable photoisomerization. However, substituting a methyl group on the butadiene chain of p-nitro substituted diphenylbutadiene or replacing the nitro group with cyano group yields the corresponding trans-cis isomers. In the case of simple nitrodienes, strong intramolecular charge transfer character in the excited state aids dissipation of absorbed energy through non-photochemical and non-radiative channels. The steric effect caused by the presence of methyl group lowers the isomerization barrier in methyl substituted dienes leading to a regioselective isomerization. © 2014 Elsevier B.V.falseIntramolecular charge transfer | Regioselective photoisomerization | SolvatochromismArticle40-491 November 20149arJournal6WOS:000342478300005